Question 1

Those who use RSS feeds to gather information and vote for websites online are classified as:

Accepted Answer

A)   collectors.
B)   creators.
C)   spectators.
D)   joiners.E) A) and B)
F) None of the above

Question 2

Magnira Corp.is an organization that manufactures clothing for women.It uses Facebook to promote its products.Given this information,which statement is true of Magnira Corp.?

Accepted Answer

A)   It should not disclose the prices of its products and services to the public.
B)   Its pages are subject to search engine indexing.
C)   It is restricted from communicating directly with stakeholders due to risks of hacking.
D)   Its pages are displayed in the form of individual profiles.E) B) and C)
F) B) and D)

Question 3

Google+ Hangouts,a popular facet of the fledgling Google+ social network,allows individuals around the world to video chat in real time.

Accepted Answer

A) True 
 B)False

Question 4

In social media,negative comments and complaints can illuminate unknown brand flaws.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is true of online advertising in social media?

Accepted Answer

A)   Like traditional advertising,the effectiveness of social media advertising is measurable.
B)   Return on investment in social media advertising is universally accepted in all organizations
C)   Marketers advertise in social media as a means of deepening relationships with customers.
D)   There is hard evidence supporting the effectiveness of social media advertising.E) B) and D)
F) A) and D)

Question 6

With regard to social media,the interaction between producer and consumer becomes less about entertaining and more about listening,influencing,and engaging.

Accepted Answer

A) True 
 B)False

Question 7

In designing an effective social media plan,which of the following actions will you perform once you have identified the target audience and selected the tools and platforms?

Accepted Answer

A)   Set objectives that can be specifically accomplished through social media.
B)   Examine trends and best practices in the industry.
C)   Listen to customers and understand their expectations.
D)   Make changes to the implemented campaign based on consumer response.E) C) and D)
F) None of the above

Question 8

Apps are software applications that run entirely within existing online platforms.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following are independent and not associated with the marketing efforts of any particular company or brand?

Accepted Answer

A)   Marketing communications
B)   Professional blogs
C)   Social media campaigns
D)   Noncorporate blogsE) B) and D)
F) B) and C)

Question 10

Which category of social media user maintains a social networking profile and visit other sites?

Accepted Answer

A)   Joiner
B)   Spectator
C)   Critic
D)   collectorE) None of the above
F) All of the above

Question 11

MirrorSense is a social networking site that allows members to write their views and opinions about various products,services,social issues,and more.However,members on this website can write no more than 140 characters.In this case,MirrorSense is a(n) _____.

Accepted Answer

A)   e-commerce site
B)   search engine
C)   e-magazine
D)   microblogE) A) and B)
F) B) and C)

Question 12

A popular production company wants to release a trailer of one of its upcoming movies to create some buzz.Given this information,which of the following would be the best platform for the production company to use?

Accepted Answer

A)   StumbleUpon
B)   Photobucket
C)   YouTube
D)   ImgurE) None of the above
F) C) and D)

Question 13

Mommy bloggers represents women who review children's products and discuss family-related topics on their personal blogs.Their blogs are categorized as _________________ blogs.

Accepted Answer

A)   corporate
B)   noncorporate
C)   professional
D)   socialE) B) and D)
F) None of the above

Question 14

A publicly accessible web page that serves as an interactive journal is called a tweet.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following should marketing managers remember when setting their social media objectives for reaching a mass audience?

Accepted Answer

A)   The reach of static messages is responsible for influencing people through conversation.
B)   A static message and a conversation are almost equally successful in influencing people.
C)   Influencing people through conversation will never be as successful as a static message.
D)   A static message will never be as successful as influencing people through conversation.E) A) and D)
F) B) and D)

Question 16

Text messages of unlimited characters sent to and from cell phones with images,videos,ringtones,and other multimedia attached are called ____________ texts.

Accepted Answer

A)   short message service (SMS) 
B)   multimedia messaging service (MMS) 
C)   mobile website (MOBI and WAP website) 
D)   smartphone applications (apps) E) A) and B)
F) A) and C)

Question 17

Which of the following treats location-based micronetworking as a game?

Accepted Answer

A)   Facebook
B)   Twitter
C)   WordPress
D)   FoursquareE) A) and D)
F) A) and C)

Question 18

Which change in advertising is due to the influence of social media?

Accepted Answer

A)   The fewer ways in which marketers have direct conversations with customers
B)   The unavoidable shift in focus to manufacturers
C)   The interaction between producer and consumer that is now less about engaging and more about entertaining
D)   The audience who are often in control of the message,the medium,the response,or all threeE) B) and C)
F) A) and D)

Question 19

Buzz is a social media metric based on:

Accepted Answer

A)   the number of comments,ratings,social bookmarks,subscriptions,page views,uploads,downloads,embeds,retweets,Facebook posts,and pins.
B)   the volume of consumer comments generated for a brand on posts and impressions,by social channel,by stage in the purchase channel,by season,and by time of day.
C)   the number of likes,fans,followers,and friends; growth rates; rate of virality or pass along; and change in pass along over time.
D)   media mentions,influences of bloggers reached,influences of customers reached,and second-degree reach based on social graphs.E) None of the above
F) B) and C)

Question 20

Traditional advertising provides more sophisticated methods of measuring how marketers meet and interact with consumers than social media does.

Accepted Answer

A) True 
 B)False

Exam 18: Social Media and Marketing

Google+ Hangouts,a popular facet of the fledgling Google+ social network,allows individuals around the world to video chat in real time.

Correct AnswerverifiedShow Answer

With regard to social media,the interaction between producer and consumer becomes less about entertaining and more about listening,influencing,and engaging.

Correct AnswerverifiedShow Answer

In social media,negative comments and complaints can illuminate unknown brand flaws.

Correct AnswerverifiedShow Answer

A popular production company wants to release a trailer of one of its upcoming movies to create some buzz.Given this information,which of the following would be the best platform for the production company to use?

Correct AnswerverifiedShow Answer

In designing an effective social media plan,which of the following actions will you perform once you have identified the target audience and selected the tools and platforms?

Correct AnswerverifiedShow Answer

Which of the following are independent and not associated with the marketing efforts of any particular company or brand?

Correct AnswerverifiedShow Answer

A publicly accessible web page that serves as an interactive journal is called a tweet.

Correct AnswerverifiedShow Answer

Which change in advertising is due to the influence of social media?

Correct AnswerverifiedShow Answer

Which of the following should marketing managers remember when setting their social media objectives for reaching a mass audience?

Correct AnswerverifiedShow Answer

Traditional advertising provides more sophisticated methods of measuring how marketers meet and interact with consumers than social media does.

Correct AnswerverifiedShow Answer

Magnira Corp.is an organization that manufactures clothing for women.It uses Facebook to promote its products.Given this information,which statement is true of Magnira Corp.?

Correct AnswerverifiedShow Answer

Buzz is a social media metric based on:

Correct AnswerverifiedShow Answer

MirrorSense is a social networking site that allows members to write their views and opinions about various products,services,social issues,and more.However,members on this website can write no more than 140 characters.In this case,MirrorSense is a(n) _____.

Correct AnswerverifiedShow Answer

Mommy bloggers represents women who review children's products and discuss family-related topics on their personal blogs.Their blogs are categorized as _________________ blogs.

Correct AnswerverifiedShow Answer

Text messages of unlimited characters sent to and from cell phones with images,videos,ringtones,and other multimedia attached are called ____________ texts.

Correct AnswerverifiedShow Answer

Those who use RSS feeds to gather information and vote for websites online are classified as:

Correct AnswerverifiedShow Answer

Which of the following statements is true of online advertising in social media?

Correct AnswerverifiedShow Answer

Which of the following treats location-based micronetworking as a game?

Correct AnswerverifiedShow Answer

Which category of social media user maintains a social networking profile and visit other sites?

Correct AnswerverifiedShow Answer

Apps are software applications that run entirely within existing online platforms.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified