Question 1

Chelsea runs a stock market consultancy firm.The firm advises its clients on where to invest and how to earn maximum profits.Given this information,Chelsea provides _____ through the consultancy firm.

Accepted Answer

A)   a service
B)   concepts
C)   branding
D)   profitsE) B) and D)
F) C) and D)

Question 2

Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.

Accepted Answer

A) True 
 B)False

Question 3

A credence quality is a characteristic that can be easily assessed before purchase.

Accepted Answer

A) True 
 B)False

Question 4

For services that are composed of multiple elements,the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately.

Accepted Answer

A) True 
 B)False

Question 5

That consumers must be present during the production of services points to the ______ of services.

Accepted Answer

A)   intangibility
B)   heterogeneity
C)   inseparability
D)   perishabilityE) A) and D)
F) B) and C)

Question 6

Which of the following statements is true of the marketing strategies of nonprofit organizations?

Accepted Answer

A)   They can measure their success or failure in strictly financial terms.
B)   They seek to make a profit for redistribution to owners or shareholders.
C)   The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions.
D)   Their focus is often on generating enough funds to cover expenses.E) A) and B)
F) A) and C)

Question 7

Because services are intangible,many service firms have to use direct distribution or franchising.

Accepted Answer

A) True 
 B)False

Question 8

By synchronizing supply and demand,a service provider can reduce the problem of ______.

Accepted Answer

A)   intangibility
B)   heterogeneity
C)   inseparability
D)   perishabilityE) All of the above
F) A) and C)

Question 9

Insurance claims are an example of ______.

Accepted Answer

A)   below-cost pricing in the profit sector
B)   below-cost pricing in the nonprofit sector
C)   separation between payers and users in the profit sector
D)   separation between payers and users in the nonprofit sectorE) A) and B)
F) A) and C)

Question 10

A consultancy firm that provides a wide range of services relating to tax payments and tax law is known for performing these services dependably,accurately,and consistently.This clearly implies that the company rates high on ______.

Accepted Answer

A)   reliability
B)   responsiveness
C)   assurance
D)   empathyE) B) and D)
F) None of the above

Question 11

A difference between people-processing services and possession-processing services is that possession-processing services

Accepted Answer

A)   use technology directed at a customer's assets.
B)   focus more on customers and not on their physical possessions.
C)   do not require customers to enter the service factory.
D)   focus more on training employees on employee-customer interactions.E) All of the above
F) B) and C)

Exam 12: Services and Nonprofit Organization Marketing

Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.

Correct Answer
verified

Because services are intangible,many service firms have to use direct distribution or franchising.

Correct Answer
verified

A credence quality is a characteristic that can be easily assessed before purchase.

Correct Answer
verified

By synchronizing supply and demand,a service provider can reduce the problem of ______.

Correct Answer
verified

That consumers must be present during the production of services points to the ______ of services.

Correct Answer
verified

Insurance claims are an example of ______.

Correct Answer
verified

A consultancy firm that provides a wide range of services relating to tax payments and tax law is known for performing these services dependably,accurately,and consistently.This clearly implies that the company rates high on ______.

Correct Answer
verified

Which of the following statements is true of the marketing strategies of nonprofit organizations?

Correct Answer
verified

Chelsea runs a stock market consultancy firm.The firm advises its clients on where to invest and how to earn maximum profits.Given this information,Chelsea provides _____ through the consultancy firm.

Correct Answer
verified

For services that are composed of multiple elements,the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately.

Correct Answer
verified

A difference between people-processing services and possession-processing services is that possession-processing services

Correct Answer
verified

Exam 12: Services and Nonprofit Organization Marketing

Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.

Correct AnswerverifiedShow Answer

Because services are intangible,many service firms have to use direct distribution or franchising.

Correct AnswerverifiedShow Answer

A credence quality is a characteristic that can be easily assessed before purchase.

Correct AnswerverifiedShow Answer

By synchronizing supply and demand,a service provider can reduce the problem of ______.

Correct AnswerverifiedShow Answer

That consumers must be present during the production of services points to the ______ of services.

Correct AnswerverifiedShow Answer

Insurance claims are an example of ______.

Correct AnswerverifiedShow Answer

A consultancy firm that provides a wide range of services relating to tax payments and tax law is known for performing these services dependably,accurately,and consistently.This clearly implies that the company rates high on ______.

Correct AnswerverifiedShow Answer

Which of the following statements is true of the marketing strategies of nonprofit organizations?

Correct AnswerverifiedShow Answer

Chelsea runs a stock market consultancy firm.The firm advises its clients on where to invest and how to earn maximum profits.Given this information,Chelsea provides _____ through the consultancy firm.

Correct AnswerverifiedShow Answer

For services that are composed of multiple elements,the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately.

Correct AnswerverifiedShow Answer

A difference between people-processing services and possession-processing services is that possession-processing services

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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