Question 1

Which of the following is the most popular technique for gathering primary data,in which a researcher interacts with people to obtain facts,opinions,and attitudes?

Accepted Answer

A)   Survey research
B)   Secondary data research
C)   Applied research
D)   Quantitative researchE) A) and B)
F) A) and C)

Question 2

In customer relationship management,the use of big data analytics is limited to the collection of customer data.

Accepted Answer

A) True 
 B)False

Question 3

A sampling error is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is correct about cluster sample?

Accepted Answer

A)   Every member of the population has a known and equal chance of selection.
B)   The population is divided into mutually exclusive groups (such as gender or age) ,then random samples are drawn from each group.
C)   The population is divided into mutually exclusive groups (such as geographic areas) ,then a random sample of groups is selected.
D)   A list of the population is obtained-for example,all persons with a checking account at XYZ Bank-and a skip interval is obtained by dividing the sample size by the population size.E) A) and C)
F) None of the above

Question 5

Which of the following expresses the role played by marketing research?

Accepted Answer

A)   Descriptive
B)   Diagnostic
C)   Predictive
D)   All of these are correct.E) B) and C)
F) B) and D)

Question 6

Big data refers to the exponential growth in the volume,variety,and velocity of information and the development of complex,new tools to analyze and create meaning from such data.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is a difference between primary data and secondary data?

Accepted Answer

A)   Primary data is inexpensive to gather,while secondary data is expensive to gather.
B)   Primary data can be maintained in secrecy,while secondary data is usually available to all interested parties for relatively small fees or free.
C)   Primary data is outdated,whereas secondary data is current and has known sources.
D)   Primary data is data that has been previously collected,while secondary data is data that is collected for the first time.E) None of the above
F) All of the above

Question 8

Which of the following is correct about frame error?

Accepted Answer

A)   It is an error that occurs when a sample drawn from a population is similar to the target population.
B)   It is an error that occurs when the selected sample is an imperfect representation of the overall population.
C)   It is an error that occurs when a sample drawn from a population differs from the target population.
D)   It is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.E) A) and B)
F) B) and D)

Question 9

Which of the following is the first step that a company must follow in order to initiate the CRM cycle?

Accepted Answer

A)   Identify its best customers
B)   Identify customer relationships with the organization
C)   Capture releant customer data from interactions
D)   Understand the interactions with its current customer baseE) A) and B)
F) A) and C)

Question 10

____________ is an interview question that asks the respondent to make a selection from a limited list of responses.

Accepted Answer

A)   Open-ended question
B)   Closed-ended question
C)   Scaled-response question
D)   Focused research questionE) None of the above
F) All of the above

Question 11

Computer-assisted self-interviewing is a type of survey that usually involves interviewing business people at their offices concerning industrial products or services.

Accepted Answer

A) True 
 B)False

Question 12

_____________ is a firm that specializes in interviewing respondents on a subcontracted basis.

Accepted Answer

A)   A marketing firm
B)   An operational firm
C)   A research firm
D)   A field service firmE) C) and D)
F) A) and B)

Question 13

______________ is a method of analyzing data that lets the analyst look at the responses to one question in relation to the responses to one or more other questions.

Accepted Answer

A)   Cross-tabulation
B)   Field service
C)   Snowball sampling
D)   Convenience samplingE) B) and C)
F) A) and B)

Question 14

Which of the following specifies which research questions must be answered,how and when the data will be gathered,and how the data will be analyzed?

Accepted Answer

A)   Research design
B)   Marketing research objective
C)   Management research objective
D)   Primary dataE) A) and C)
F) All of the above

Question 15

___________ refers to the exponential growth in the volume,variety,and velocity of information and the development of complex,new tools to analyze and create meaning from such data.

Accepted Answer

A)   Secondary data
B)   Primary data
C)   Big data
D)   Marketing dataE) B) and D)
F) B) and C)

Question 16

_____________ is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

Accepted Answer

A)   Frame error
B)   Sample error
C)   Measurement error
D)   Random errorE) C) and D)
F) All of the above

Exam 9: Marketing Research

Which of the following is a difference between primary data and secondary data?

Correct Answer
verified

Which of the following is the most popular technique for gathering primary data,in which a researcher interacts with people to obtain facts,opinions,and attitudes?

Correct Answer
verified

Which of the following expresses the role played by marketing research?

Correct Answer
verified

Which of the following is correct about frame error?

Correct Answer
verified

Which of the following is the first step that a company must follow in order to initiate the CRM cycle?

Correct Answer
verified

____________ is an interview question that asks the respondent to make a selection from a limited list of responses.

Correct Answer
verified

A sampling error is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

Correct Answer
verified

Which of the following is correct about cluster sample?

Correct Answer
verified

_____________ is a firm that specializes in interviewing respondents on a subcontracted basis.

Correct Answer
verified

Computer-assisted self-interviewing is a type of survey that usually involves interviewing business people at their offices concerning industrial products or services.

Correct Answer
verified

_____________ is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

Correct Answer
verified

In customer relationship management,the use of big data analytics is limited to the collection of customer data.

Correct Answer
verified

Big data refers to the exponential growth in the volume,variety,and velocity of information and the development of complex,new tools to analyze and create meaning from such data.

Correct Answer
verified

___________ refers to the exponential growth in the volume,variety,and velocity of information and the development of complex,new tools to analyze and create meaning from such data.

Correct Answer
verified

______________ is a method of analyzing data that lets the analyst look at the responses to one question in relation to the responses to one or more other questions.

Correct Answer
verified

Which of the following specifies which research questions must be answered,how and when the data will be gathered,and how the data will be analyzed?

Correct Answer
verified

Exam 9: Marketing Research

Which of the following is a difference between primary data and secondary data?

Correct AnswerverifiedShow Answer

Which of the following is the most popular technique for gathering primary data,in which a researcher interacts with people to obtain facts,opinions,and attitudes?

Correct AnswerverifiedShow Answer

Which of the following expresses the role played by marketing research?

Correct AnswerverifiedShow Answer

Which of the following is correct about frame error?

Correct AnswerverifiedShow Answer

Which of the following is the first step that a company must follow in order to initiate the CRM cycle?

Correct AnswerverifiedShow Answer

____________ is an interview question that asks the respondent to make a selection from a limited list of responses.

Correct AnswerverifiedShow Answer

A sampling error is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

Correct AnswerverifiedShow Answer

Which of the following is correct about cluster sample?

Correct AnswerverifiedShow Answer

_____________ is a firm that specializes in interviewing respondents on a subcontracted basis.

Correct AnswerverifiedShow Answer

Computer-assisted self-interviewing is a type of survey that usually involves interviewing business people at their offices concerning industrial products or services.

Correct AnswerverifiedShow Answer

_____________ is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

Correct AnswerverifiedShow Answer

In customer relationship management,the use of big data analytics is limited to the collection of customer data.

Correct AnswerverifiedShow Answer

Big data refers to the exponential growth in the volume,variety,and velocity of information and the development of complex,new tools to analyze and create meaning from such data.

Correct AnswerverifiedShow Answer

___________ refers to the exponential growth in the volume,variety,and velocity of information and the development of complex,new tools to analyze and create meaning from such data.

Correct AnswerverifiedShow Answer

______________ is a method of analyzing data that lets the analyst look at the responses to one question in relation to the responses to one or more other questions.

Correct AnswerverifiedShow Answer

Which of the following specifies which research questions must be answered,how and when the data will be gathered,and how the data will be analyzed?

Correct AnswerverifiedShow Answer

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