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Exam 8: Segmenting and Targeting Markets

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Question 61

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How do marketers use customer relationship management (CRM)as a targeting tool?

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Answers will vary.CRM entails tracking i...

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Question 62

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The step of choosing a basis or bases for segmenting a market requires creativity,market knowledge,and ________.

A) managerial insight
B) technical savvy
C) organizational skills
D) managerial directive

E) C) and D)
F) B) and C)

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Question 63

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Mr.Shaw wants to buy corporate gifts for his employees.He considers numerous suppliers of corporate gifts,both familiar and new,solicits bids,and studies all proposals carefully before selecting a supplier.Mr.Shaw's purchasing profile could be characterized as a(n) _________.

Unilever is an example of multinational company with a multisegment targeting strategy that has many products in its product line.

Advertisements of Dove soap show real women in its campaigns and commercials rather than celebrities.Which product positioning has Dove chosen for marketing its soap?

Gamers' Page is a magazine that primarily caters to people who are enthusiastic about sports and who enjoy gaming.In this scenario,the editorial board of Gamers' Page uses _____.

A market is people or organizations with needs or wants and with the ability and the willingness to buy.

A company selling plain toilet paper is an example of a firm that uses an undifferentiated targeting strategy.