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The market for wheat is most likely considered a monopolistically competitive market.

A) True
B) False

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Two bottles of over-the-counter pain reliever sit side-by-side in a grocery store: Advil (a brand name) sells for $5.00, while Feel Better (not a brand name) sells for $2.50. In a typical day the store sells some of each type of pain reliever, which suggests that


A) no rational consumer would spend twice as much for Advil as he would for Feel Better.
B) some consumers must perceive that Advil is a higher quality product.
C) Advil has no incentive to maintain the quality of its product just because of the Advil brand name.
D) Advil spends money on advertising to reduce competition in the market.

E) B) and D)
F) A) and C)

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In markets where the government imposes an excise tax on unit sales, it also has a tendency to dabble with restrictions on advertising (for example, cigarettes and hard liquor). Do potential (or actual) restrictions on advertising in these markets serve the interest of a government that is interested in maximizing its tax revenue from the sale of these products? Explain your answer.

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In the case of the examples given, deman...

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In the long run, monopolistically competitive firms produce where demand equals average total cost.

A) True
B) False

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Under which of the following market structures would consumers likely receive the most product variety?


A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) B) and D)
F) A) and C)

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Firms that sell highly differentiated consumer goods, such as soft drinks, breakfast cereals, and dog food, typically spend what percent of their revenues on advertising?


A) 0-1
B) 2-4
C) 10-20
D) over 50

E) A) and C)
F) A) and B)

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A monopolistically competitive firm chooses the quantity to produce where


A) price equals marginal cost.
B) demand equals marginal cost.
C) marginal revenue equals marginal cost.
D) Both a and c are correct.

E) A) and B)
F) A) and C)

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The product-variety externality is associated with the


A) producer surplus that accrues to incumbent firms in a monopolistically competitive industry.
B) loss of consumer surplus from exposure to additional advertising.
C) consumer surplus that is generated from the introduction of a new product.
D) opportunity cost of firms exiting a monopolistically competitive industry.

E) B) and C)
F) A) and D)

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Monopolistic competition is the only market structure that features many sellers.

A) True
B) False

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An oligopoly is a market in which


A) there are only a few sellers, each offering a product similar or identical to the products offered by other firms in the market.
B) firms are price takers.
C) the actions of one seller in the market have no impact on the other sellers' profits.
D) there are many price-taking firms, each offering a product similar or identical to the products offered by other firms in the market.

E) None of the above
F) A) and C)

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​In the long run, a monopolistically competitive firm's demand curve becomes more elastic and shifts to the left

A) True
B) False

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Economists measure a market's domination by a small number of firms with a statistic called the

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concentrat...

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Considering perfect competition, monopolistic competition, and monopoly, which of the market structures results in production of the welfare-maximizing level of output?

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The product-variety externality states the benefits to consumers from the introduction of a new product.

A) True
B) False

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The "monopoly" in monopolistically competitive markets is most likely a result of firms having some pricing power due to product differentiation.

A) True
B) False

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Which of the following market structures is considered a differentiated products market?


A) Perfect competition
B) Monopolistic competition
C) Monopoly
D) Both a and b are differentiated products markets.

E) None of the above
F) C) and D)

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The term excess capacity refers to the fact that a firm operates on the upward-sloping portion of its average-total-cost curve.

A) True
B) False

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Critics of advertising argue that firms use advertising to manipulate consumers' tastes.

A) True
B) False

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In perfect competition as well as in monopolistic competition,


A) marginal revenue is equal to price for each firm.
B) profit is positive in a long-run equilibrium for each firm.
C) entry and exit by firms are restricted.
D) there are many firms in a single market.

E) B) and D)
F) All of the above

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In many college towns, private independent bookstores typically locate on the periphery of the college campus. However, in some college towns, the university has used political power to restrict private bookstores near campus through community zoning laws. Use your knowledge of markets to predict the price and quality of service differences in the market for college textbooks under the two different market regimes.

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In monopoly markets, price wil...

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