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In monopolistically competitive markets, free entry and exit suggests that


A) the market structure will eventually be characterized by perfect competition in the long run.
B) all firms earn zero economic profits in the long run.
C) some firms will be able to earn economic profits in the long run.
D) some firms will be forced to incur economic losses in the long run.

E) B) and C)
F) B) and D)

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Hotels in New York City frequently experience an average vacancy rate of about 20 percent (i.e., on an average night, 80 percent of the hotel rooms are full) . This kind of excess capacity is indicative of what kind of market?


A) Perfect competition and monopolistic competition
B) Perfect competition only
C) Monopolistic competition only
D) Oligopoly

E) None of the above
F) A) and D)

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Brand names are rarely used to convey information about product quality.

A) True
B) False

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Policymakers have generally come to accept the view that advertising enhances the efficiency of markets.

A) True
B) False

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Discuss how brand names may enhance the efficiency of markets in a less developed country.

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Recognizable brand names signal quality ...

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In which of the following market structures can firms earn economic profits in the long run?


A) Perfect competition only
B) Monopolistic competition only
C) Monopoly only
D) Monopolistic competition and monopoly

E) A) and D)
F) None of the above

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Figure 16-10 ​ Figure 16-10 ​   ​ -Refer to Figure 16-10. If this firm minimized cost, how much output will it produce? ​ -Refer to Figure 16-10. If this firm minimized cost, how much output will it produce?

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Figure 16-2 This figure depicts a situation in a monopolistically competitive market. Figure 16-2 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-2. Which of the following will occur in the long run in this industry? A) Firms will exit this industry. B) Firms will enter this industry. C) This firm will continue to earn positive economic profits. D) This firm will incur losses. -Refer to Figure 16-2. Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) None of the above
F) B) and C)

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Scenario 16-4 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)  Quantity  Price  MR  MC  ATC 20$5.60$5.20$2.20$2.0540$5.20$4.40$2.40$2.1060$4.80$3.60$2.60$2.1580$4.40$2.80$2.80$2.20100$4.00$2.00$3.00$2.25120$3.60$1.20$3.20$2.30140$3.20$0.40$3.40$2.35160$2.80$0.40$3.60$2.40180$2.40$1.20$3.80$2.45\begin{array}{|l|l|l|l|l|}\hline \text { Quantity } & \text { Price } & \text { MR } & \text { MC } & \text { ATC } \\\hline 20 & \$ 5.60 & \$ 5.20 & \$ 2.20 & \$ 2.05 \\\hline 40 & \$ 5.20 & \$ 4.40 & \$ 2.40 & \$ 2.10 \\\hline 60 & \$ 4.80 & \$ 3.60 & \$ 2.60 & \$ 2.15 \\\hline 80 & \$ 4.40 & \$ 2.80 & \$ 2.80 & \$ 2.20 \\\hline 100 & \$ 4.00 & \$ 2.00 & \$ 3.00 & \$ 2.25 \\\hline 120 & \$ 3.60 & \$ 1.20 & \$ 3.20 & \$ 2.30 \\\hline 140 & \$ 3.20 & \$ 0.40 & \$ 3.40 & \$ 2.35 \\\hline 160 & \$ 2.80 & -\$ 0.40 & \$ 3.60 & \$ 2.40 \\\hline 180 & \$ 2.40 & -\$ 1.20 & \$ 3.80 & \$ 2.45 \\\hline\end{array} -Refer to Scenario 16-4. When Peter maximizes his profits, how much revenue does he earn per day?

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Table 16-4 Beatrice's Birthday Cakes operates in a monopolistically competitive market, so it is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's. ​ ​ Table 16-4 Beatrice's Birthday Cakes operates in a monopolistically competitive market, so it is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's. ​ ​    ​ ​ -Refer to Table 16-4. If the government forced Beatrice's to produce at the efficient scale of output, what is the maximum profit Beatrice's could earn? A) $59 B) $67 C) $101 D) $126 ​ ​ -Refer to Table 16-4. If the government forced Beatrice's to produce at the efficient scale of output, what is the maximum profit Beatrice's could earn?


A) $59
B) $67
C) $101
D) $126

E) A) and D)
F) B) and C)

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Figure 16-5 The figure is drawn for a monopolistically competitive firm. Figure 16-5 The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-5. Given this firm's cost curves, if the firm were perfectly competitive rather than monopolistically competitive, then in a long-run equilibrium it would produce A) less than 100 units of output. B) between 100 and 133.33 units of output. C) 133.33 units of output. D) more than 133.33 units of output. -Refer to Figure 16-5. Given this firm's cost curves, if the firm were perfectly competitive rather than monopolistically competitive, then in a long-run equilibrium it would produce


A) less than 100 units of output.
B) between 100 and 133.33 units of output.
C) 133.33 units of output.
D) more than 133.33 units of output.

E) All of the above
F) A) and D)

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Evaluate the following statement in the context of business-stealing and product-variety externalities: "We have too many student apartments in this town already. Statistics show that vacancy rates average 15 percent during any given semester."

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Business-stealing effect: if new entrant...

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3. The maximum total short-run economic profit for the monopolistically competitive firm in this figure is A) −$3,000. B) $3,000. C) $9,000. D) $24,000. -Refer to Figure 16-3. The maximum total short-run economic profit for the monopolistically competitive firm in this figure is


A) −$3,000.
B) $3,000.
C) $9,000.
D) $24,000.

E) B) and C)
F) A) and C)

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Which of the following conditions is characteristic of a monopolistically competitive firm in both the short run and the long run?


A) P > MC
B) MC = ATC
C) P < MR
D) P = ATC

E) All of the above
F) A) and D)

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In the long run, a monopolistically competitive firm produces a quantity that is


A) equal to the efficient scale.
B) less than the efficient scale.
C) greater than the efficient scale.
D) consistent with diseconomies of scale.

E) B) and D)
F) B) and C)

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For a monopolistically competitive firm,


A) marginal revenue and price are the same.
B) at the profit-maximizing quantity of output, marginal revenue equals marginal cost.
C) at the profit-maximizing quantity of output, price equals marginal cost.
D) at the profit-maximizing quantity of output, price equals the minimum of average total cost.

E) B) and D)
F) A) and B)

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The relationship between advertising and product differentiation is


A) positive; the more differentiated the product, the more a firm is likely to spend on advertising.
B) negative; the more differentiated the product, the less a firm is likely to spend on advertising.
C) zero; there is no relationship between product differentiation and advertising.
D) irrelevant; firms with differentiated products do not need to advertise.

E) A) and B)
F) All of the above

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Figure 16-12 ​ Figure 16-12 ​   ​ -Refer to Figure 16-12. The difference between the price charged by the monopolistically competitive firm and the price that would be charged if this firm operated in a perfectly competitive market is represented by which line segment? ​ -Refer to Figure 16-12. The difference between the price charged by the monopolistically competitive firm and the price that would be charged if this firm operated in a perfectly competitive market is represented by which line segment?

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Defenders of advertising argue that firms use advertising as a signal of quality, even if the advertising delivers little helpful information about the product.

A) True
B) False

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Figure 16-8 Figure 16-8   ​ -Refer to Figure 16-8. Assume a monopolistically competitive firm is currently producing the profit-maximizing level of output. Which of the following represents the excess capacity of this firm? A) BJ B) GH C) LM D) There is no excess capacity. ​ -Refer to Figure 16-8. Assume a monopolistically competitive firm is currently producing the profit-maximizing level of output. Which of the following represents the excess capacity of this firm?


A) BJ
B) GH
C) LM
D) There is no excess capacity.

E) All of the above
F) A) and C)

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