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Which of the following statements is true of greenwashing?


A) Consumers are more than twice as likely to purchase products promoted through greenwashing.
B) It is a production method where supplies are obtained and products are produced in accordance with sustainability values.
C) Public interest in and support for environmentally conscious behavior has resulted in a support for greenwashing.
D) When marketers promote nonexistent or minimally beneficial eco-friendly claims, they risk being perceived negatively.
E) It is a form of deviant acquisition behavior.

F) A) and B)
G) A) and D)

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Which of the following statements is true of compulsive buyers?


A) They refrain from buying when they have financial constraints.
B) They feel anxious on days when they do not buy.
C) They indulge in shoplifting.
D) They tend to have high self-esteem.
E) They are characterized by chemical dependency.

F) A) and B)
G) D) and E)

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Which of the following statements is true of addicted consumers?


A) They do not feel shame or guilt about their addiction.
B) They believe they have the power to stop their addiction.
C) They believe that they must use a product or activity to function.
D) They do not become addicted to hedonic goods.
E) They refrain from repeated acquisition of goods if consumption is dangerous.

F) A) and E)
G) A) and D)

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_____ refers to actions taken to limit the use of scarce natural resources.


A) Addictive behavior
B) Ethical sourcing
C) Conservation behavior
D) Greenwashing
E) Compulsive behavior

F) C) and E)
G) A) and B)

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Many clothing manufacturers use "vanity sizing," which means:


A) using plus size models for their ads.
B) making size information more salient.
C) putting a smaller size on a larger sized item.
D) calculating the profitability of manufacturing different sizes.
E) putting up a chart that displays international sizes.

F) C) and E)
G) A) and D)

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Which of the following is one of the five key acquisition controversies?


A) Collecting personal information
B) Underage drinking
C) Compulsive gambling
D) Black markets
E) Recycling old products

F) B) and E)
G) All of the above

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D

Binge drinking is an example of _____.


A) acquisition controversies
B) consumption controversies
C) disposition controversies
D) privacy controversies
E) advertising controversies

F) All of the above
G) D) and E)

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To address the problem of young children confusing program and ad content, both the Federal Trade Commission and the Federal Communications Commission have recommended that:


A) ads promote unrealistic expectations about what products can do.
B) ads should be longer than programs.
C) television stations use a separator between the program and the ad.
D) television stations should not air ads within programs.
E) ads and programs do not contain any serious informational intent.

F) B) and D)
G) A) and E)

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Consumers are less likely to conserve when they accept personal responsibility for the pollution problem.

A) True
B) False

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In the context of consumption controversies, which of the following statements is true of overeating?


A) Research shows that consumers with high self-control consistently feel less satisfied when eating unhealthy foods than when eating healthy foods.
B) Consumers tend to underestimate the calorie content of foods they consume.
C) Consumers tend to perceive healthy foods as being tastier and more enjoyable than unhealthy foods.
D) Overeating is a minor problem in the United States.
E) When consumers are watching their weight, they tend to perceive food products that carry names associated with less healthy eating as tastier and more healthful.

F) A) and C)
G) C) and D)

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Environmentally conscious behaviors are most likely to occur when consumers perceive that their actions will make a difference:called perceived consumer effectiveness.

A) True
B) False

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True

A primary indicator that a boycott has been successful is that it has made businesses more responsible in their plans for future activities.

A) True
B) False

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Explain the influence of marketing on charitable behavior.

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An example of helpful other-focus is shoplifting.

A) True
B) False

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False

Rhea does not quite know why she shoplifts, but it excites her. When she goes shopping, she sticks small candy bars in her purse and switches price tags on expensive clothing. In this scenario, Rhea's shoplifting can be categorized as a tendency toward _____.


A) greenwashing
B) ethical sourcing
C) building self-esteem
D) overindulging
E) thrill-seeking

F) A) and E)
G) C) and E)

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When ice cream-filled donuts were introduced, Ted was excited about them. He started having two ice cream-filled donuts each morning with a cup of hot coffee. Then he started to crave them after lunch as well. With time, he had an uncontrollable urge to consume more than three dozen donuts a day. In this case, Ted's behavior is an example of _____.


A) social dilemma
B) temporal dilemma
C) greenwashing
D) addiction
E) ethical sourcing

F) C) and D)
G) None of the above

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Which of the following statements is true of consumer theft?


A) A tendency toward self-control has been associated with many forms of consumer theft.
B) Automobile insurance fraud and credit card fraud are forms of consumer theft.
C) Consumer theft is illegal but not unethical.
D) Consumer theft is a problem for nonretailers but not for retailers.
E) Purchasing many items that consumers do not need is a type of consumer theft.

F) A) and B)
G) A) and C)

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Which of the following happens when children are exposed to advertisements?


A) Exposure to ads often prompts children to step up requests to parents about buying products.
B) Youngsters, particularly those under seven years, are able to distinguish between an ad and a TV program.
C) Ads teach children to become less materialistic.
D) Children accurately understand that the purpose of an ad is to sell them something.
E) Exposure to ads helps children in understanding the persuasive intent better than the informational intent.

F) A) and E)
G) C) and D)

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Counterfeit items are not sold on black markets.

A) True
B) False

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How does advertising promote an idealized self-image?

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