Question 1

Unlike hedonic value,utilitarian value:

Accepted Answer

A)  ​is a form of perceived value.
B)  is obtained from products rather than services.
C)  can be viewed as a means to an end.
D)  ​can be enjoyed without making a purchase.E) A) and B)
F) B) and C)

Question 2

In which of the following ways are consumers influenced by reference groups?

Accepted Answer

A)  ​Norms of reference groups do not constrain consumer behavior.
B)  Consumers are prohibited from dissociating themselves from reference groups.
C)  Consumers use the same criteria as their reference groups to make their own consumer decisions.
D)  ​Consumers are influenced only by the reference groups to which they belong.E) B) and D)
F) None of the above

Question 3

Melina considers herself a fashionista and thinks that she dresses more fashionably than her friends and family.Her family and friends,however,feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

Accepted Answer

A)  ​real self-image
B)  lifestyle
C)  ideal self-image
D)  ​social classE) C) and D)
F) B) and D)

Question 4

Which of the following statements is true of consumer behavior?

Accepted Answer

A)  People's value systems do not affect their consumer behavior.​
B)  Consumer behavior cannot be learned.
C)  The study of consumer behavior includes factors that influence purchase decisions and product use.
D)  ​Consumers' product and service preferences are constant and do not change over time.E) A) and D)
F) A) and C)

Question 5

According to Maslow's hierarchy of needs theory,self-actualization is the highest human needs of all.

Accepted Answer

A) True 
 B)False

Question 6

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

Accepted Answer

A)  ​are types of internal information sources.
B)  include friends and families.
C)  are unbiased toward a specific product.
D)  ​include mass-media advertising.E) A) and B)
F) C) and D)

Question 7

Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains.

Accepted Answer

A) True 
 B)False

Question 8

How does marketing strategy differ based on the level of involvement associated with a product?

Accepted Answer

Answers will vary.For high-involvement p...

Question 9

How do reference groups influence consumer buying decisions?

Accepted Answer

Answers will vary.A reference group cons...

Question 10

Joshua is a millionaire,and he manages several successful companies.He usually socializes with people of similar status.Given this information,Joshua and the people he socializes with are examples of a _____.

Accepted Answer

A)  ​family
B)  social class
C)  popular culture
D)  ​reference groupE) A) and B)
F) All of the above

Question 11

Social influences on consumer buying decisions are most likely to help in:

Accepted Answer

A)  ​reducing a feeling of uncertainty among consumers.
B)  making impulse purchase decisions.
C)  recognizing one's feelings and formulating opinions.
D)  ​shaping human behavior and transmitting it from one generation to the next.E) B) and D)
F) A) and C)

Question 12

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n) _____.

Accepted Answer

A)  ​marketing-controlled information source
B)  internal information search
C)  nonmarketing-controlled information source
D)  ​marketing-controlled information searchE) None of the above
F) C) and D)

Question 13

In the context of the purchase process of a family,_____ are members who suggest or plant the seed for the purchase process.

Accepted Answer

A)  ​influencers
B)  purchasers
C)  consumers
D)  ​initiatorsE) B) and D)
F) All of the above

Question 14

Learning to differentiate among similar products is known as stimulus generalization.

Accepted Answer

A) True 
 B)False

Question 15

Hedonic value is derived from a product or service that helps a consumer solve problems and accomplish tasks.

Accepted Answer

A) True 
 B)False

Question 16

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Accepted Answer

A)  ​Limited decision making
B)  Routine response behavior
C)  Extensive decision making
D)  ​Postpurchase evaluationE) None of the above
F) All of the above

Question 17

Which of the following statements is true of trends in gender marketing?

Accepted Answer

A)  ​Today, men rely on the women in their lives to shop for them.
B)  It is unaffected by the roles of men and women in society.
C)  Men are more price-conscious than women.
D)  ​While shopping, men use tablets twice as often as they use smartphones.E) B) and C)
F) A) and B)

Question 18

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Accepted Answer

A)  ​Creating advertisements that give consumers all the necessary information to make the purchase decision
B)  Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
C)  Linking the product to a lower-involvement issue to create publicity
D)  ​Offering coupons, cents-off deals, and two-for-one offers on the productE) A) and B)
F) A) and C)

Question 19

Saraz Inc.,a leading brand of apparels,has several branches all over the country.Upon research,the marketing managers identify that teenagers do not prefer their brand as much as other age groups do.Therefore,the firm modifies its existing designs to attract the youth.In this case,the teenage group can be referred to as a _____.

Accepted Answer

A)  ​subculture
B)  social class
C)  popular culture
D)  ​reference groupE) B) and C)
F) A) and B)

Question 20

Which of the following is a social factor that can influence consumer buying decisions?

Accepted Answer

A)  ​A social class
B)  Gender​
C)  A reference group
D)  ​EthnicityE) B) and C)
F) A) and B)

Exam 6: Consumer Decision Making

Social influences on consumer buying decisions are most likely to help in:

Correct Answer
verified

Melina considers herself a fashionista and thinks that she dresses more fashionably than her friends and family.Her family and friends,however,feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

Correct Answer
verified

Which of the following statements is true of trends in gender marketing?

Correct Answer
verified

Learning to differentiate among similar products is known as stimulus generalization.

Correct Answer
verified

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

Correct Answer
verified

Joshua is a millionaire,and he manages several successful companies.He usually socializes with people of similar status.Given this information,Joshua and the people he socializes with are examples of a _____.

Correct Answer
verified

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Correct Answer
verified

Which of the following statements is true of consumer behavior?

Correct Answer
verified

In which of the following ways are consumers influenced by reference groups?

Correct Answer
verified

Unlike hedonic value,utilitarian value:

Correct Answer
verified

Hedonic value is derived from a product or service that helps a consumer solve problems and accomplish tasks.

Correct Answer
verified

Correct Answer
verified

According to Maslow's hierarchy of needs theory,self-actualization is the highest human needs of all.

Correct Answer
verified

How do reference groups influence consumer buying decisions?

Correct Answer
verified
Answers will vary.A reference group cons...
View Answer

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Correct Answer
verified

Which of the following is a social factor that can influence consumer buying decisions?

Correct Answer
verified

In the context of the purchase process of a family,_____ are members who suggest or plant the seed for the purchase process.

Correct Answer
verified

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n) _____.

Correct Answer
verified

How does marketing strategy differ based on the level of involvement associated with a product?

Correct Answer
verified
Answers will vary.For high-involvement p...
View Answer

Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains.

Correct Answer
verified

Exam 6: Consumer Decision Making

Social influences on consumer buying decisions are most likely to help in:

Correct AnswerverifiedShow Answer

Melina considers herself a fashionista and thinks that she dresses more fashionably than her friends and family.Her family and friends,however,feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

Correct AnswerverifiedShow Answer

Which of the following statements is true of trends in gender marketing?

Correct AnswerverifiedShow Answer

Learning to differentiate among similar products is known as stimulus generalization.

Correct AnswerverifiedShow Answer

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

Correct AnswerverifiedShow Answer

Joshua is a millionaire,and he manages several successful companies.He usually socializes with people of similar status.Given this information,Joshua and the people he socializes with are examples of a _____.

Correct AnswerverifiedShow Answer

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Correct AnswerverifiedShow Answer

Which of the following statements is true of consumer behavior?

Correct AnswerverifiedShow Answer

In which of the following ways are consumers influenced by reference groups?

Correct AnswerverifiedShow Answer

Unlike hedonic value,utilitarian value:

Correct AnswerverifiedShow Answer

Hedonic value is derived from a product or service that helps a consumer solve problems and accomplish tasks.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

According to Maslow's hierarchy of needs theory,self-actualization is the highest human needs of all.

Correct AnswerverifiedShow Answer

How do reference groups influence consumer buying decisions?

Correct AnswerverifiedAnswers will vary.A reference group cons...View AnswerShow Answer

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Correct AnswerverifiedShow Answer

Which of the following is a social factor that can influence consumer buying decisions?

Correct AnswerverifiedShow Answer

In the context of the purchase process of a family,_____ are members who suggest or plant the seed for the purchase process.

Correct AnswerverifiedShow Answer

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n) _____.

Correct AnswerverifiedShow Answer

How does marketing strategy differ based on the level of involvement associated with a product?

Correct AnswerverifiedAnswers will vary.For high-involvement p...View AnswerShow Answer

Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.A reference group cons...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.For high-involvement p...
View Answer

Correct Answer
verified