Question 1

Line Twists Inc.is a start-up dance company.On its Web site,it conducts an online competition for amateur dancers.It asks people to post one sentence on why they love to dance.Thousands of people participate and comment on the Web site.In the context of business-to-business social media marketing,this step taken by Line Twists Inc.is an example of the marketing metric of _____.

Accepted Answer

A)  ​product adaptation
B)  engagement
C)  conversion
D)  ​reviewE) All of the above
F) B) and C)

Question 2

Derived demand means that an increase or decrease in the price of the product will significantly affect demand for the product.

Accepted Answer

A) True 
 B)False

Question 3

A product can be sold both as a consumer good and business product.

Accepted Answer

A) True 
 B)False

Question 4

In the business market,_____.

Accepted Answer

A)  ​products or services are sold for personal consumption
B)  goods that are sold in consumer markets are not sold
C)  a single customer can account for a huge volume of purchases
D)  ​relationship marketing is given least importanceE) A) and C)
F) None of the above

Question 5

In a(n) _____ situation,a purchaser wants some change in the original good or service.

Accepted Answer

A)  ​initiation buy
B)  straight rebuy
C)  new buy
D)  ​modified rebuyE) B) and D)
F) B) and C)

Question 6

In social media marketing,awareness occurs when action is taken and includes everything from downloading a piece of content (like a white paper)to actually making a purchase.

Accepted Answer

A) True 
 B)False

Question 7

Casca Paints Inc.,a manufacturer of paints and emulsions,owns a user-friendly Web site.The Web site allows customers to upload pictures of their house and select the colors that best match their expectations.Donnel Designs Inc.,an interior decoration firm,enters into a partnership with Casca Paints Inc.As a result,customers can now get a complete interior design solution for their houses.This is an example of a _____.

Accepted Answer

A)  ​straight rebuy
B)  golden handshake
C)  negative inventory
D)  ​strategic allianceE) C) and D)
F) B) and D)

Question 8

C-Through,an optics-manufacturing company,wants to focus on relationship marketing.In this case,which of the following strategies can be adopted by C-Through?

Accepted Answer

A)  ​It can use social networking sites to advertise itself to businesses.
B)  It can market its products through dealers.
C)  It can set the price and other conditions of sale without negotiation.
D)  ​It can use accessory equipment and major equipment.E) A) and C)
F) A) and B)

Question 9

Which of the following statements is true of relationship marketing?

Accepted Answer

A)  ​For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
B)  Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
C)  Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
D)  ​Relationship marketing has become more important than before because competition is becoming more intense.E) A) and B)
F) A) and C)

Question 10

Having fewer customers in business markets in comparison with consumer markets:

Accepted Answer

A)  ​reduces the attention required to be given to customers.
B)  makes it easy to identify prospective buyers.
C)  reduces the dependency on distributors for product delivery.
D)  ​increases product diversity.E) A) and D)
F) C) and D)

Question 11

Which of the following is a difference between component parts and supplies?

Accepted Answer

A)  ​Component parts require extensive processing before they become part of another product, whereas supplies do not.
B)  Component parts are consumable items, whereas supplies are finished items.
C)  Component parts become part of a final product, whereas supplies do not.
D)  ​Component parts are inexpensive when compared to other business products, whereas supplies are expensive.E) All of the above
F) C) and D)

Question 12

Items such as forklifts are more commonly sold as consumer goods than as business products.

Accepted Answer

A) True 
 B)False

Question 13

At Magnira Corp.,a company that manufactures fruit preserves,fruits of excellent quality are used to make jams,jellies,and marmalades.In this scenario,the fruits are examples of _____.

Accepted Answer

A)  ​raw materials
B)  component parts
C)  MRO items
D)  ​business servicesE) C) and D)
F) B) and D)

Question 14

Nutrimax Cookies Inc.buys around three tons of raw materials every year.If the demand for its cookies increases next year,the company might need to buy more raw materials to meet the demand.This illustrates _____.

Accepted Answer

A)  ​inelastic demand
B)  joint demand
C)  elastic demand
D)  ​fluctuating demandE) None of the above
F) C) and D)

Question 15

In the context of business relationships in Japan,which of the following best defines the term amae?

Accepted Answer

A)  ​It is the feeling of nurturing concern for, and dependence upon, another.
B)  It is the lack of motivation among employees in businesses.
C)  It is a legal consolidation and collaboration of companies into a single entity.
D)  ​It is the lack of economic competition in the market.E) B) and C)
F) A) and D)

Question 16

According to the categories of business products,_____ are expense items that do not become part of a final product.

Accepted Answer

A)  ​raw materials
B)  MRO supplies
C)  component parts
D)  ​business servicesE) B) and D)
F) A) and B) D

Question 17

A practice whereby business purchasers choose to buy from customers of their competitors is called reciprocity.

Accepted Answer

A) True 
 B)False  False

Question 18

A _____ is used to manufacture other goods or services,to facilitate an organization's operations,or to resell to other customers.

Accepted Answer

A)  ​consumer product
B)  shopping product
C)  business product
D)  ​convenience productE) A) and D)
F) All of the above

Question 19

Seth,an administrative manager at Seal Inc.,is asked to purchase ten printers for the firm's office.He contacts a sales representative at Myro Distributors and places an order for ten printers.Myro Distributors purchases the printers from Ink Corp.,a wholesaler,and delivers them to Seth at his office.In this scenario,Myro Distributors is most likely to be a(n) _____.

Accepted Answer

A)  ​producer
B)  retailer
C)  institution
D)  ​manufacturerE) B) and C)
F) C) and D) B

Question 20

In a buying center,the decider is the person who actually negotiates a purchase.

Accepted Answer

A) True 
 B)False

Exam 7: Business Marketing

Correct Answer
verified

Derived demand means that an increase or decrease in the price of the product will significantly affect demand for the product.

Correct Answer
verified

A product can be sold both as a consumer good and business product.

Correct Answer
verified

In the business market,_____.

Correct Answer
verified

In a(n) _____ situation,a purchaser wants some change in the original good or service.

Correct Answer
verified

In social media marketing,awareness occurs when action is taken and includes everything from downloading a piece of content (like a white paper)to actually making a purchase.

Correct Answer
verified

Correct Answer
verified

C-Through,an optics-manufacturing company,wants to focus on relationship marketing.In this case,which of the following strategies can be adopted by C-Through?

Correct Answer
verified

Which of the following statements is true of relationship marketing?

Correct Answer
verified

Having fewer customers in business markets in comparison with consumer markets:

Correct Answer
verified

Which of the following is a difference between component parts and supplies?

Correct Answer
verified

Items such as forklifts are more commonly sold as consumer goods than as business products.

Correct Answer
verified

At Magnira Corp.,a company that manufactures fruit preserves,fruits of excellent quality are used to make jams,jellies,and marmalades.In this scenario,the fruits are examples of _____.

Correct Answer
verified

Nutrimax Cookies Inc.buys around three tons of raw materials every year.If the demand for its cookies increases next year,the company might need to buy more raw materials to meet the demand.This illustrates _____.

Correct Answer
verified

In the context of business relationships in Japan,which of the following best defines the term amae?

Correct Answer
verified

According to the categories of business products,_____ are expense items that do not become part of a final product.

Correct Answer
verified
D

A practice whereby business purchasers choose to buy from customers of their competitors is called reciprocity.

Correct Answer
verified
False

A _____ is used to manufacture other goods or services,to facilitate an organization's operations,or to resell to other customers.

Correct Answer
verified

Correct Answer
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B

In a buying center,the decider is the person who actually negotiates a purchase.

Correct Answer
verified

Exam 7: Business Marketing

Correct AnswerverifiedShow Answer

Derived demand means that an increase or decrease in the price of the product will significantly affect demand for the product.

Correct AnswerverifiedShow Answer

A product can be sold both as a consumer good and business product.

Correct AnswerverifiedShow Answer

In the business market,_____.

Correct AnswerverifiedShow Answer

In a(n) _____ situation,a purchaser wants some change in the original good or service.

Correct AnswerverifiedShow Answer

In social media marketing,awareness occurs when action is taken and includes everything from downloading a piece of content (like a white paper)to actually making a purchase.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

C-Through,an optics-manufacturing company,wants to focus on relationship marketing.In this case,which of the following strategies can be adopted by C-Through?

Correct AnswerverifiedShow Answer

Which of the following statements is true of relationship marketing?

Correct AnswerverifiedShow Answer

Having fewer customers in business markets in comparison with consumer markets:

Correct AnswerverifiedShow Answer

Which of the following is a difference between component parts and supplies?

Correct AnswerverifiedShow Answer

Items such as forklifts are more commonly sold as consumer goods than as business products.

Correct AnswerverifiedShow Answer

At Magnira Corp.,a company that manufactures fruit preserves,fruits of excellent quality are used to make jams,jellies,and marmalades.In this scenario,the fruits are examples of _____.

Correct AnswerverifiedShow Answer

Nutrimax Cookies Inc.buys around three tons of raw materials every year.If the demand for its cookies increases next year,the company might need to buy more raw materials to meet the demand.This illustrates _____.

Correct AnswerverifiedShow Answer

In the context of business relationships in Japan,which of the following best defines the term amae?

Correct AnswerverifiedShow Answer

According to the categories of business products,_____ are expense items that do not become part of a final product.

Correct AnswerverifiedD

A practice whereby business purchasers choose to buy from customers of their competitors is called reciprocity.

Correct AnswerverifiedFalse

A _____ is used to manufacture other goods or services,to facilitate an organization's operations,or to resell to other customers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedB

In a buying center,the decider is the person who actually negotiates a purchase.

Correct AnswerverifiedShow Answer

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D

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False

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B

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