Question 1

Identify a true statement about MRO (maintenance,repair,or operating) supplies.

Accepted Answer

A)  ​They become part of a final product.
B)  They are intangible business products.
C)  They are relatively expensive when compared to other business products.
D)  ​They are normally standardized items that purchasing agents routinely buy.E) C) and D)
F) A) and B)

Question 2

Federal,state,and local buying units account for the greatest volume of purchases of any customer category in the United States.

Accepted Answer

A) True 
 B)False

Question 3

Processed materials include capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings.

Accepted Answer

A) True 
 B)False

Question 4

Fournotts Printing Inc.manufactures and sells photocopiers,printers,and scanners to various corporate offices.This is an example of _____.

Accepted Answer

A)  ​contract manufacturing
B)  business marketing
C)  licensing
D)  ​franchisingE) B) and D)
F) B) and C)

Question 5

Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.

Accepted Answer

A) True 
 B)False

Question 6

In the context of business products,which of the following is a difference between major equipment and accessory equipment?

Accepted Answer

A)  ​Major equipment is often standardized, whereas accessory equipment is often custom designed for each customer.
B)  Major equipment is depreciated over time, whereas accessory equipment is charged as an expense in the year it is purchased.
C)  Major equipment has a short life, whereas accessory equipment has a long life.
D)  ​Major equipment is marketed more through advertising, whereas accessory equipment is marketed and distributed via personal selling.E) A) and B)
F) C) and D)

Question 7

In the context of consumer markets,which of the following is true of consumers?

Accepted Answer

A)  ​They often follow the practice of reciprocity.
B)  They tend to buy in larger quantities than business consumers.
C)  They approach purchasing more formally than business buyers.
D)  ​They normally buy products rather than lease them.E) None of the above
F) A) and D)

Question 8

Differentiate between major equipment and accessory equipment.

Accepted Answer

Answers will vary.Major equipment includ...

Question 9

A _____ is a situation requiring the purchase of a product for the first time.

Accepted Answer

A)  ​modified rebuy
B)  straight rebuy
C)  conditional buy
D)  ​new buyE) B) and D)
F) B) and C)

Question 10

Which of the following is true of a firm that acts as a consumer marketer?

Accepted Answer

A)  ​The firm can also be a business marketer. 
B)  It has fewer customers than a business marketer. 
C)  The firm excludes the sale of goods that are sold in business markets.
D)  ​Its customers are less geographically concentrated than business markets.E) B) and D)
F) A) and B)

Exam 7: Business Marketing

Fournotts Printing Inc.manufactures and sells photocopiers,printers,and scanners to various corporate offices.This is an example of _____.

Correct Answer
verified

Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.

Correct Answer
verified

Federal,state,and local buying units account for the greatest volume of purchases of any customer category in the United States.

Correct Answer
verified

Differentiate between major equipment and accessory equipment.

Correct Answer
verified
Answers will vary.Major equipment includ...
View Answer

In the context of consumer markets,which of the following is true of consumers?

Correct Answer
verified

Identify a true statement about MRO (maintenance,repair,or operating) supplies.

Correct Answer
verified

A _____ is a situation requiring the purchase of a product for the first time.

Correct Answer
verified

Which of the following is true of a firm that acts as a consumer marketer?

Correct Answer
verified

Processed materials include capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings.

Correct Answer
verified

In the context of business products,which of the following is a difference between major equipment and accessory equipment?

Correct Answer
verified

Exam 7: Business Marketing

Fournotts Printing Inc.manufactures and sells photocopiers,printers,and scanners to various corporate offices.This is an example of _____.

Correct AnswerverifiedShow Answer

Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.

Correct AnswerverifiedShow Answer

Federal,state,and local buying units account for the greatest volume of purchases of any customer category in the United States.

Correct AnswerverifiedShow Answer

Differentiate between major equipment and accessory equipment.

Correct AnswerverifiedAnswers will vary.Major equipment includ...View AnswerShow Answer

In the context of consumer markets,which of the following is true of consumers?

Correct AnswerverifiedShow Answer

Identify a true statement about MRO (maintenance,repair,or operating) supplies.

Correct AnswerverifiedShow Answer

A _____ is a situation requiring the purchase of a product for the first time.

Correct AnswerverifiedShow Answer

Which of the following is true of a firm that acts as a consumer marketer?

Correct AnswerverifiedShow Answer

Processed materials include capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings.

Correct AnswerverifiedShow Answer

In the context of business products,which of the following is a difference between major equipment and accessory equipment?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Major equipment includ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified