Question 1

Remonet, a smartphone manufacturer, has launched its new products-HY15, HY20, and HY50. These smartphone models are part of its HY series. HY15, being the most budget friendly, attracts more consumers and achieves better sales figure. In this scenario, Remonet's HY15 smartphone model is an example of a(n)  _____.

Accepted Answer

A)  convenience product
B)  product item
C)  unsought product
D)  product lineE) A) and D)
F) A) and B)

Question 2

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements is true of an express warranty?

Accepted Answer

A)  It gives the impression of environmental friendliness to a product.
B)  It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold.
C)  It prohibits other firms from using a brand or part of a brand without permission.
D)  It ranges from simple statements to extensive documents written in technical language.E) A) and B)
F) None of the above

Question 4

A difference between informational labeling and persuasive labeling is that informational labeling:

Accepted Answer

A)  focuses on a promotional theme or logo rather than on consumer information.
B)  increases a consumer's cognitive dissonance after a purchase.
C)  helps a consumer make proper product selections when making a purchase.
D)  gives an impression of environmental friendliness to a product.E) C) and D)
F) A) and D)

Question 5

Compared with convenience products, shopping products are:

Accepted Answer

A)  less expensive.
B)  found in fewer stores.
C)  purchased without significant planning.
D)  new products unknown to a potential buyer.E) A) and B)
F) B) and D)

Exam 10: Product Concepts

Compared with convenience products, shopping products are:

Correct Answer
verified

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Correct Answer
verified

Which of the following statements is true of an express warranty?

Correct Answer
verified

Correct Answer
verified

A difference between informational labeling and persuasive labeling is that informational labeling:

Correct Answer
verified

Exam 10: Product Concepts

Compared with convenience products, shopping products are:

Correct AnswerverifiedShow Answer

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Correct AnswerverifiedShow Answer

Which of the following statements is true of an express warranty?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A difference between informational labeling and persuasive labeling is that informational labeling:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified