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Commodities, industrial equipment, and technology products are difficult to standardize.

A) True
B) False

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Many MNEs employ relatively standardized advertising around the world, primarily because by doing so ________.


A) they can cater to a wide variety of audiences with different preferences
B) they benefit from consumer inputs on effective marketing
C) they are able to produce high-quality ads
D) they are able to save costs

E) A) and C)
F) None of the above

Correct Answer

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