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A profit-maximizing firm in a monopolistically competitive market always operates on the downward-sloping portion of its marginal cost curve.

A) True
B) False

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) Average revenue exceeds marginal revenue
B) Marginal revenue exceeds average revenue
C) Average revenue is equal to marginal revenue
D) Revenue is always maximized along with profit

E) C) and D)
F) B) and C)

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Product differentiation always leads to some measure of market power.

A) True
B) False

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The deadweight loss that is associated with a monopolistically competitive market is a result of


A) price falling short of marginal cost in order to increase market share.
B) price exceeding marginal cost.
C) the firm operating in a regulated industry.
D) excessive advertising costs.

E) B) and D)
F) C) and D)

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Scenario 17-1 Vacation Inns of America (VIA) has recently announced intentions of building a new hotel/resort complex in Myrtle Beach, South Carolina. Assume that the hotel/resort market in Myrtle Beach is characterized by monopolistic competition. -Refer to Scenario 17-1.As a result of the new VIA hotel/resort,tourists who stay in Myrtle Beach are likely to experience a


A) product-variety externality, which harms consumers.
B) product-variety externality, which benefits consumers.
C) business-stealing externality, which harms consumers.
D) business-stealing externality, which benefits consumers.

E) B) and C)
F) None of the above

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Figure 17-1 Figure 17-1    -Refer to Figure 17-1.If a firm in a monopolistically competitive market was producing the level of output depicted as Qd in panel (d) ,it would A) not be maximizing its profit. B) be minimizing its losses. C) be losing market share to other firms in the market. D) be operating at excess capacity. -Refer to Figure 17-1.If a firm in a monopolistically competitive market was producing the level of output depicted as Qd in panel (d) ,it would


A) not be maximizing its profit.
B) be minimizing its losses.
C) be losing market share to other firms in the market.
D) be operating at excess capacity.

E) B) and C)
F) A) and D)

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Consider a monopolistically competitive firm in a market in long-run equilibrium.This firm is likely


A) earning a positive economic profit since it is charging a price above marginal cost.
B) earning no economic profit since it is charging a price equal to its marginal cost.
C) earning a positive economic profit since it is charging a price above its average total cost.
D) earning no economic profit since it is charging a price equal to it average total cost.

E) A) and B)
F) A) and C)

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Evaluate the following statement in the context of business-stealing and product-variety externalities: "We have too many student apartments in this town already.Statistics show that vacancy rates average 15 percent during any given semester."

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Business-stealing effect: if new entrant...

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To maximize its profit,a monopolistically competitive firm chooses its level of output by looking for the


A) level of output at which price equals marginal cost.
B) level of output at which marginal revenue equals marginal cost.
C) level of output at which marginal revenue equals zero.
D) level of output at which average total cost is minimized.

E) None of the above
F) A) and C)

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Critics of advertising argue that advertising leads to less elastic demand for products and a larger markup of price over marginal cost.

A) True
B) False

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As new firms enter a monopolistically competitive market,profits of existing firms


A) rise and product diversity in the market increases.
B) rise and product diversity in the market decreases.
C) decline and product diversity in the market increases.
D) decline and product diversity in the market decreases.

E) All of the above
F) A) and D)

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In markets where the government imposes an excise tax on unit sales,it also has a tendency to dabble with restrictions on advertising (for example,cigarettes and hard liquor).Do potential (or actual)restrictions on advertising in these markets serve the interest of a government that is interested in maximizing its tax revenue from the sale of these products? Explain your answer.

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In the case of the examples given,demand...

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Which of the following statements is correct? Among arguments for and against advertising,both sides agree that advertising leads to


A) higher prices and less competitive markets.
B) higher prices and more competitive markets.
C) lower prices and more competitive markets.
D) None of the above is correct.The debate fails to resolve the question of advertising's effect on prices and competition.

E) B) and D)
F) None of the above

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Table 17-2 Table 17-2    -Refer to Table 17-2.This table shows the demand schedule,marginal cost,and average cost for a monopolistically competitive firm.How much profit will this firm earn at the monopolistically competitive price? A) $0 B) $5 C) $12 D) $16 -Refer to Table 17-2.This table shows the demand schedule,marginal cost,and average cost for a monopolistically competitive firm.How much profit will this firm earn at the monopolistically competitive price?


A) $0
B) $5
C) $12
D) $16

E) B) and D)
F) B) and C)

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In monopolistically competitive markets,free entry and exit suggests that


A) the market structure will eventually be characterized by perfect competition in the long run.
B) all firms earn zero economic profits in the long run.
C) some firms will be able to earn economic profits in the long run.
D) some firms will be forced to incur economic losses in the long run.

E) None of the above
F) A) and C)

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In a long-run equilibrium,a firm in a monopolistically competitive market operates


A) where marginal revenue is zero.
B) where marginal revenue is negative.
C) on the rising portion of its average total cost curve.
D) on the declining portion of its average total cost curve.

E) A) and D)
F) None of the above

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Which of the following markets is not likely characterized by a monopolistically competitive market?


A) The market for piano lessons
B) The market for corn
C) The market for cookies
D) The market for clothing

E) All of the above
F) A) and B)

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In a long-run equilibrium,


A) "excess capacity" applies to monopolistically competitive firms, but not to competitive firms.
B) "zero economic profit" applies to competitive firms, but not to monopolistically competitive firms.
C) "markup over marginal cost" applies to both monopolistically competitive and competitive firms.
D) "product variety externalities" apply to both perfectly competitive firms and monopolistically competitive firms.

E) A) and C)
F) A) and B)

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Figure 17-4 Figure 17-4    -Refer to Figure 17-4.Which of the panels shown could illustrate the short-run situation for a monopolistically competitive firm? A) Panel a B) Panel b C) Panel c D) All of the above are correct. -Refer to Figure 17-4.Which of the panels shown could illustrate the short-run situation for a monopolistically competitive firm?


A) Panel a
B) Panel b
C) Panel c
D) All of the above are correct.

E) B) and D)
F) A) and B)

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In monopolistically competitive markets,positive economic profits


A) suggest that some existing firms will exit the market.
B) suggest that new firms will enter the market.
C) are sustained through government-imposed barriers to entry.
D) are never possible.

E) None of the above
F) C) and D)

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