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Only individual and interpersonal level theories can be used in collaboration with social marketing frameworks.

A) True
B) False

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A social marketing campaign with the objective of requiring the installation of hands-free cell phone technology in all new cars is employing a(n) :


A) Downstream approach
B) Upstream approach
C) Product approach
D) Audience segmentation approach
E) Health service delivery approach

F) A) and D)
G) A) and C)

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