Question 1

Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run.

Accepted Answer

A) True 
 B)False

Question 2

Quality is one of the criteria against which business buyers evaluate products and suppliers.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Accepted Answer

A)  No-Glut Inc.uses rice flour in the manufacture of gluten-free products.
B)  Zintec Sugar House uses sugarcane to produce white sugar.
C)  Pace,an automobile company,uses magnesium alloy wheels for its high-end cars.
D)  Reldex Steel Corp.uses blast furnaces in their manufacturing process.E) A) and D)
F) B) and D)

Question 4

How does customer service help business marketers?

Accepted Answer

Business marketers are increasingly reco...

Question 5

In the context of the types of business products,consumable items that do not become part of a final product are known as__________.

Accepted Answer

The answer of In the context of the types of...

Question 6

Which of the following is true of raw materials?

Accepted Answer

A)  They often have a large number of relatively small sellers.
B)  They almost always require promotion via mass advertising.
C)  They include capital goods such as large or expensive machinery.
D)  They have relatively short lives and are less expensive compared to supplies.E) A) and D)
F) B) and C)

Question 7

Businesses contract outside providers to perform services such as janitorial,advertising,legal,and so on.when it costs less than hiring an employee to perform the particular task.

Accepted Answer

A) True 
 B)False

Question 8

In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the__________.

Accepted Answer

The answer of In a buying center,the person who has...

Question 9

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.​

Accepted Answer

A)  raw materials
B)  ​processed materials
C)  ​installations
D)  MRO suppliesE) C) and D)
F) None of the above

Question 10

What are supplies? Explain with examples.

Accepted Answer

Supplies are consumable items that do no...

Question 11

Business marketing deals with the purchase and sale of goods and services intended for _____.​

Accepted Answer

A)  personal use
B)  ​industrial use
C)  ​gifting
D)  individual needsE) A) and C)
F) B) and D)

Question 12

Which of the following items are inexpensive when compared to other business products?

Accepted Answer

A)  Accessory equipment
B)  Installations
C)  Component parts
D)  SuppliesE) A) and B)
F) B) and C)

Question 13

Which of the following is true of business marketing on the Internet?

Accepted Answer

A)  Business-to-business marketers are behind their business-to-consumer counterparts in social media adoption.
B)  Social media is no longer used to market content in the form of e-mail newsletters and videos.
C)  Determining a target market is easy in business marketing ever since social media has gone mainstream.
D)  Companies that make use of business marketing on the Internet are adopting social media strategies at a slow pace.E) A) and C)
F) All of the above

Question 14

A small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.This is known as _____.​

Accepted Answer

A)  the multiplier effect
B)  ​reciprocity
C)  ​the conversion rate
D)  frequencyE) None of the above
F) A) and C)

Question 15

​In the context of measuring online success,the _____ is important because big spenders can be the most profitable customers for a business.

Accepted Answer

A)  conversion task
B)  ​frequency of sales
C)  ​monetary value of sales
D)  recencyrateE) B) and C)
F) A) and C)

Question 16

Rachel,a university student,purchases a watch as a gift for her mother.In this scenario,the watch is an example of a(n)__________product.

Accepted Answer

The answer of Rachel,a university student,purchases a watch as a...

Question 17

Casca Paints,a manufacturer of paints and emulsions,owns a user-friendly Website.The Website allows customers to upload pictures of their house and select the colors that best match their expectations.DonnelDesigns Inc. ,an interior decoration firm,enters into a partnership with Casca Paints.As a result,customers can now get a complete interior design solution for their homes.This is an example of a(n) _____.​

Accepted Answer

A)  golden handshake
B)  ​elevator pitch
C)  ​business acquisition
D)  strategic allianceE) None of the above
F) A) and C)

Question 18

A _____ is a situation requiring the purchase of a product for the first time.​

Accepted Answer

A)  modified rebuy
B)  ​derived demand
C)  ​joint demand
D)  new buyE) A) and D)
F) A) and B)

Question 19

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to stop selling to him or her.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a difference between component parts and supplies?

Accepted Answer

A)  Component parts require extensive processing before they become part of another product,while supplies do not.
B)  Component parts are consumable items,while supplies are finished items.
C)  Component parts become part of a final product,while supplies do not.
D)  Component parts are inexpensive when compared to other business products,while supplies are expensive.E) B) and C)
F) None of the above

Exam 7: Business Marketing

Correct Answer
verified

In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the__________.

Correct Answer
verified

A _____ is a situation requiring the purchase of a product for the first time.

Correct Answer
verified

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to stop selling to him or her.

Correct Answer
verified

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Correct Answer
verified

Which of the following items are inexpensive when compared to other business products?

Correct Answer
verified

Businesses contract outside providers to perform services such as janitorial,advertising,legal,and so on.when it costs less than hiring an employee to perform the particular task.

Correct Answer
verified

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Correct Answer
verified

In the context of measuring online success,the _____ is important because big spenders can be the most profitable customers for a business.

Correct Answer
verified

A small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.This is known as _____.

Correct Answer
verified

Quality is one of the criteria against which business buyers evaluate products and suppliers.

Correct Answer
verified

In the context of the types of business products,consumable items that do not become part of a final product are known as__________.

Correct Answer
verified

Which of the following is a difference between component parts and supplies?

Correct Answer
verified

How does customer service help business marketers?

Correct Answer
verified
Business marketers are increasingly reco...
View Answer

Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run.

Correct Answer
verified

Business marketing deals with the purchase and sale of goods and services intended for _____.

Correct Answer
verified

Which of the following is true of business marketing on the Internet?

Correct Answer
verified

What are supplies? Explain with examples.

Correct Answer
verified
Supplies are consumable items that do no...
View Answer

Which of the following is true of raw materials?

Correct Answer
verified

Rachel,a university student,purchases a watch as a gift for her mother.In this scenario,the watch is an example of a(n)__________product.

Correct Answer
verified

Exam 7: Business Marketing

Correct AnswerverifiedShow Answer

In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the__________.

Correct AnswerverifiedShow Answer

A _____ is a situation requiring the purchase of a product for the first time.​

Correct AnswerverifiedShow Answer

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to stop selling to him or her.

Correct AnswerverifiedShow Answer

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.​

Correct AnswerverifiedShow Answer

Which of the following items are inexpensive when compared to other business products?

Correct AnswerverifiedShow Answer

Businesses contract outside providers to perform services such as janitorial,advertising,legal,and so on.when it costs less than hiring an employee to perform the particular task.

Correct AnswerverifiedShow Answer

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Correct AnswerverifiedShow Answer

​In the context of measuring online success,the _____ is important because big spenders can be the most profitable customers for a business.

Correct AnswerverifiedShow Answer

A small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.This is known as _____.​

Correct AnswerverifiedShow Answer

Quality is one of the criteria against which business buyers evaluate products and suppliers.

Correct AnswerverifiedShow Answer

In the context of the types of business products,consumable items that do not become part of a final product are known as__________.

Correct AnswerverifiedShow Answer

Which of the following is a difference between component parts and supplies?

Correct AnswerverifiedShow Answer

How does customer service help business marketers?

Correct AnswerverifiedBusiness marketers are increasingly reco...View AnswerShow Answer

Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run.

Correct AnswerverifiedShow Answer

Business marketing deals with the purchase and sale of goods and services intended for _____.​

Correct AnswerverifiedShow Answer

Which of the following is true of business marketing on the Internet?

Correct AnswerverifiedShow Answer

What are supplies? Explain with examples.

Correct AnswerverifiedSupplies are consumable items that do no...View AnswerShow Answer

Which of the following is true of raw materials?

Correct AnswerverifiedShow Answer

Rachel,a university student,purchases a watch as a gift for her mother.In this scenario,the watch is an example of a(n)__________product.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

A _____ is a situation requiring the purchase of a product for the first time.

Correct Answer
verified

Correct Answer
verified

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

In the context of measuring online success,the _____ is important because big spenders can be the most profitable customers for a business.

Correct Answer
verified

A small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.This is known as _____.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Business marketers are increasingly reco...
View Answer

Correct Answer
verified

Business marketing deals with the purchase and sale of goods and services intended for _____.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Supplies are consumable items that do no...
View Answer

Correct Answer
verified

Correct Answer
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