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If the monopolist's linear demand curve intersects the quantity axis at Q = 30, then the monopolist's marginal revenue will be equal to zero at


A) Q = 10.
B) Q = 15.
C) Q = 20.
D) Q = 30.

E) C) and D)
F) A) and C)

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If a monopoly lowers its price, its


A) total revenue must increase.
B) total revenue must decrease.
C) marginal revenue must increase.
D) marginal revenue must decrease.

E) A) and C)
F) A) and B)

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Table 15-20 A monopolist faces the following demand curve: Table 15-20 A monopolist faces the following demand curve:    -Refer to Table 15-20. If a monopolist faces a constant marginal cost of $2, how much output should the firm produce in order to maximize profit? A)  2 units B)  3 units C)  4 units D)  5 units -Refer to Table 15-20. If a monopolist faces a constant marginal cost of $2, how much output should the firm produce in order to maximize profit?


A) 2 units
B) 3 units
C) 4 units
D) 5 units

E) A) and D)
F) A) and C)

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Figure 15-3 Figure 15-3   -Refer to Figure 15-3. Which of the following statements is correct? A)  Panel B represents the typical demand curve for a perfectly competitive industry. B)  Panel A represents the typical demand curve for a monopoly. C)  Panel C represents the typical demand curve for a perfectly competitive firm. D)  All of the above are correct. -Refer to Figure 15-3. Which of the following statements is correct?


A) Panel B represents the typical demand curve for a perfectly competitive industry.
B) Panel A represents the typical demand curve for a monopoly.
C) Panel C represents the typical demand curve for a perfectly competitive firm.
D) All of the above are correct.

E) All of the above
F) None of the above

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Scenario 15-6 The concert promoters of a heavy-metal band, WeR2Loud, know that there are two types of concert-goers: die- hard fans and casual fans. For a particular WeR2Loud concert, there are 1,000 die-hard fans who will pay $150 for a ticket and 500 casual fans who will pay $50 for a ticket. There are 1,500 seats available at the concert venue. Suppose the cost of putting on the concert is $50,000, which includes the cost of the band, lighting, security, etc. -Refer to Scenario 15-6. How much additional profit can the concert promoters earn by charging each customer their willingness to pay relative to charging a flat price of $50 per ticket?


A) $25,000
B) $50,000
C) $75,000
D) $100,000

E) A) and B)
F) A) and C)

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Scenario 15-11 Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is: Scenario 15-11 Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is:    Assume that Vincent's customers are always available for the tour; therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day. -Refer to Scenario 15-11. One of Vincent's friends tells him he would be more profitable if he charged a single price of $12. Assuming no changes in consumer demand, what would Vincent's profit be if he charged every customer $12? Assume that Vincent's customers are always available for the tour; therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day. -Refer to Scenario 15-11. One of Vincent's friends tells him he would be more profitable if he charged a single price of $12. Assuming no changes in consumer demand, what would Vincent's profit be if he charged every customer $12?

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Scenario 15-11 Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is: Scenario 15-11 Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is:    Assume that Vincent's customers are always available for the tour; therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day. -Refer to Scenario 15-11. Vincent uses a pricing practice called Assume that Vincent's customers are always available for the tour; therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day. -Refer to Scenario 15-11. Vincent uses a pricing practice called

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price disc...

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Figure 15-6 Figure 15-6   -Refer to Figure 15-6. How much output will the monopolist produce? A)  O B)  T C)  W D)  Z -Refer to Figure 15-6. How much output will the monopolist produce?


A) O
B) T
C) W
D) Z

E) None of the above
F) B) and C)

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Bob's Butcher Shop is the only place within 100 miles that sells bison burgers. Assuming that Bob is maximizing his profit, which of the following statements is true?


A) The price of Bob's bison burgers will be less than Bob's marginal cost.
B) The price of Bob's bison burgers will exceed Bob's marginal cost.
C) The price of Bob's bison burgers will equal Bob's marginal cost.
D) Costs are irrelevant to Bob because he is a monopolist.

E) B) and C)
F) All of the above

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Table 15-19 A monopolist faces the following demand curve: Table 15-19 A monopolist faces the following demand curve:    -Refer to Table 15-19. If a monopolist faces a constant marginal cost of $9, how much output should the firm produce? A)  2 units B)  3 units C)  4 units D)  5 units -Refer to Table 15-19. If a monopolist faces a constant marginal cost of $9, how much output should the firm produce?


A) 2 units
B) 3 units
C) 4 units
D) 5 units

E) A) and C)
F) B) and C)

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What are the four ways that government policymakers can respond to the problem of monopoly?

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First, the government can try to make mo...

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Figure 15-8 Figure 15-8   -Refer to Figure 15-8. What area represents the total surplus lost due to monopoly pricing? A)  the rectangle (A-C) *X B)  the triangle 1/2[(A-C) *(Y-X) ] C)  the triangle 1/2[(A-B) *(Y-X) ] D)  the rectangle (A-C) *X plus the triangle 1/2[(A-C) *(Y-X) ] -Refer to Figure 15-8. What area represents the total surplus lost due to monopoly pricing?


A) the rectangle (A-C) *X
B) the triangle 1/2[(A-C) *(Y-X) ]
C) the triangle 1/2[(A-B) *(Y-X) ]
D) the rectangle (A-C) *X plus the triangle 1/2[(A-C) *(Y-X) ]

E) None of the above
F) B) and C)

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Figure 15-16 Figure 15-16   -Refer to Figure 15-16. Which triangle represents the monopoly deadweight loss? A)  the triangle with vertical lines that is bordered by ACT B)  the triangle with vertical lines and light grey shading that is bordered by ABH C)  the triangle with vertical lines and dark grey shading that is bordered by HIT D)  the triangle with dark grey shading that is bordered by HKT -Refer to Figure 15-16. Which triangle represents the monopoly deadweight loss?


A) the triangle with vertical lines that is bordered by ACT
B) the triangle with vertical lines and light grey shading that is bordered by ABH
C) the triangle with vertical lines and dark grey shading that is bordered by HIT
D) the triangle with dark grey shading that is bordered by HKT

E) All of the above
F) B) and D)

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For a monopolist, marginal revenue is


A) equal to price, as it is for a perfectly competitive firm.
B) less than price, as it is for a perfectly competitive firm.
C) equal to price, whereas marginal revenue is less than price for a perfectly competitive firm.
D) less than price, whereas marginal revenue is equal to price for a perfectly competitive firm.

E) A) and B)
F) C) and D)

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Comparing firms in perfectly competitive markets to monopoly firms, which produces more output?

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perfectly ...

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The supply curve for the monopolist


A) is horizontal.
B) is vertical.
C) is upward sloping.
D) does not exist.

E) B) and D)
F) All of the above

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If the distribution of water is a natural monopoly, then (i) imultiple firms would likely each have to pay large fixed costs to develop their own network of pipes. (ii) allowing for competition among different firms in the water-distribution industry is efficient. (iii) a single firm can serve the market at the lowest possible average total cost.


A) (i) and (ii) only
B) (ii) and (iii) only
C) (i) and (iii) only
D) (iii) only

E) A) and B)
F) None of the above

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The proper level of government intervention is unclear when dealing with a monopoly.

A) True
B) False

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Consumers' willingness to pay for a good minus the amount they actually pay for it equals


A) consumer surplus.
B) consumer benefit.
C) price discriminant.
D) deadweight loss.

E) All of the above
F) A) and B)

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Which of the following would be most likely to have monopoly power?


A) an online bookstore
B) a municipal water company
C) a local restaurant
D) a grocery store

E) All of the above
F) B) and C)

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