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Under which of the following market structures would consumers likely pay the highest price for a product?


A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) A) and B)
F) A) and C)

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For a monopolistically competitive firm, at the profit-maximizing quantity of output,


A) price exceeds marginal cost.
B) marginal revenue exceeds marginal cost.
C) marginal cost exceeds average revenue.
D) price equals marginal revenue.

E) C) and D)
F) All of the above

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A typical firm in the US economy would be classified as


A) perfectly competitive.
B) imperfectly competitive.
C) a duopolist.
D) an oligopolist.

E) All of the above
F) C) and D)

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When a monopolistically competitive firm raises its price,


A) quantity demanded falls to zero.
B) quantity demanded declines but not to zero.
C) the market supply curve shifts outward.
D) quantity demanded remains constant.

E) A) and B)
F) A) and C)

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Suppose that monopolistically competitive firms in a certain market are experiencing losses. In the transition from this initial situation to a long-run equilibrium,


A) the number of firms in the market decreases.
B) each existing firm experiences a decrease in demand for its product.
C) each firm experiences an upward shift of its marginal cost and average total cost curves.
D) each existing firm's average total cost falls to bring economic profit back to zero.

E) B) and D)
F) B) and C)

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A monopolistically competitive firm faces the following demand curve for its product: A monopolistically competitive firm faces the following demand curve for its product:   The firm has total fixed costs of $120 and a constant marginal cost of $12 per unit. We can conclude that A)  firms will exit this market. B)  firms will enter this market. C)  this market is in long-run equilibrium. D)  this firm is operating at its efficient scale. The firm has total fixed costs of $120 and a constant marginal cost of $12 per unit. We can conclude that


A) firms will exit this market.
B) firms will enter this market.
C) this market is in long-run equilibrium.
D) this firm is operating at its efficient scale.

E) A) and B)
F) B) and C)

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A firm charges a price that exceeds marginal cost


A) when the market is a monopoly.
B) when the market is a monopoly or monopolistically competitive.
C) when the market is monopolistically competitive or perfectly competitive.
D) when the market is perfectly competitive, monopolistically competitive, or monopolistid.

E) None of the above
F) B) and C)

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Figure 16-3 This figure depicts a situation in a monopolistically competitive market. Figure 16-3 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-3. How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price? A)  $200 B)  $312.50 C)  $4000 D)  $800 -Refer to Figure 16-3. How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price?


A) $200
B) $312.50
C) $4000
D) $800

E) A) and C)
F) None of the above

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Monopolistic competition is considered inefficient because


A) price exceeds marginal cost.
B) output is excessive.
C) long-run profits are positive.
D) barriers to entry limit the number of firms in the market.

E) All of the above
F) B) and C)

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. The firm's maximum profit is A)  $-5,000.00. B)  $0. C)  $5,000.00. D)  $8,887.78. -Refer to Figure 16-9. The firm's maximum profit is


A) $-5,000.00.
B) $0.
C) $5,000.00.
D) $8,887.78.

E) None of the above
F) A) and D)

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A firm can earn economic profits in the short run


A) only when the market is perfectly competitive.
B) only when the market is a monopoly or monopolistically competitive.
C) only when the market is monopolistically competitive or perfectly competitive.
D) when the market is perfectly competitive, monopolistically competitive, or monopolistid.

E) A) and C)
F) B) and C)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. The profit for this firm is A)  $375. B)  $500. C)  $1000. D)  $1250. -Refer to Figure 16-11. The profit for this firm is


A) $375.
B) $500.
C) $1000.
D) $1250.

E) B) and D)
F) A) and B)

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Empirical evidence suggests that advertising usually leads to an increase in the price for advertised products.

A) True
B) False

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Which of the following areas represents the profit for this profit maximizing monopolistically competitive firm? A)  BCHG B)  BCIJ C)  GHIJ D)  0BCL -Refer to Figure 16-13. Which of the following areas represents the profit for this profit maximizing monopolistically competitive firm?


A) BCHG
B) BCIJ
C) GHIJ
D) 0BCL

E) A) and D)
F) B) and C)

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Scenario 16-9 Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products. -Refer to Scenario 16-9. If Dean bought the brand name because of advertising he saw for the product, a defender of advertising would say

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the advertising conv...

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List five goods that are likely sold in a monopolistically competitive market.

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Books, CDs, movies, ...

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If "too much choice" is a problem for consumers, it would occur in which market structure(s) ?


A) perfect competition
B) monopoly
C) monopolistic competition
D) perfect competition and monopolistic competition

E) None of the above
F) C) and D)

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The deadweight loss that is associated with a monopolistically competitive market is a result of


A) price falling short of marginal cost in order to increase market share.
B) price exceeding marginal cost.
C) the firm operating in a regulated industry.
D) excessive advertising costs.

E) None of the above
F) A) and D)

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Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20. Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20.    -Refer to Table 16-7. If the firm produces its profit-maximizing level of output and there is a constant marginal cost of $7 per unit, which of the following is correct? A)  This firm is operating at its efficient scale. B)  This firm should expect its demand curve to shift to the left. C)  Firms will leave the market and profits for firms that remain in the market will rise. D)  This firm is in a long-run equilibrium. -Refer to Table 16-7. If the firm produces its profit-maximizing level of output and there is a constant marginal cost of $7 per unit, which of the following is correct?


A) This firm is operating at its efficient scale.
B) This firm should expect its demand curve to shift to the left.
C) Firms will leave the market and profits for firms that remain in the market will rise.
D) This firm is in a long-run equilibrium.

E) A) and C)
F) C) and D)

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Which of the following is most likely sold in a monopolistically competitive market?


A) sports drinks
B) cable TV programming
C) a share of McDonald's stock
D) sunglasses

E) C) and D)
F) A) and D)

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